![]() ![]() I started doing hair probably at 5 or 6, but it was like putting barrettes in dad’s hair. The last school I wound up in was in cosmetology to pursue cosmetology as a career. What was it like for you growing up, and how did you get into beauty? On social media, you can call yourself anything you want. When I first went on social media, I named myself for my physique, not knowing I would go into the hair industry. I actually answer to both, but I guess Jesseca. Your name is Jesseca, but your Instagram handle is Da Real BB Judy, with the BB standing for “big booty.” Should we call you Jesseca or Judy? It’s hard to talk about because you never want to say the wrong thing around people that have been negatively affected, but a lot of beauty brands have been up.” We talked to Dupart about other hard topics, including how intertwined her persona and brand have become, whether she’d consider selling her company and her extensive wig collection. “People are at home, either doing stuff on themselves or they are making videos, so they want to have makeup, hair and clothes,” she says. A recent Wired article reported Kaleidoscope began generating $1 million in monthly sales at the end of March 2018 and, earlier this month, Dupart, who’s received media attention lately for being Da Brat’s girlfriend, told Beauty Independent its sales increased at least 33% during the pandemic. ![]() “LAH” is the latest in a string of zeitgiesty marketing moves-“Edge Patrol” spoofs of “Cops” came first, but there’s also been takes on “Judge Judy,” “The Jerry Springer Show” and more-that have helped Dupart, who previously ran New Orleans salon Kaleidoscope Hair Studio, gain 1.5 million Instagram followers and build a brand that’s rung up over $20 million in sales to date. We love to see a Queen win, flourish in her business and be madly in love with the person of their dreams.In the five days since Jesseca Dupart, founder of Kaleidoscope Hair Products, dropped “LAH” or “Long and Healthy,” a parody of Cardi B’s and Megan Thee Stallion’s WAP video featuring YouTuber Lala Milan and reality television star Kandi Burruss-Tucker, it’s drawn close to 1.84 million views. She told Hot 93 back in 2019, “that’s where I make the bulk of my money is on social media.” I’m 36 now and I’ve been able to see a few million dollars off of being very persistent, passionate, creative, and going against what everyone said I couldn’t do,” she said.Ħ.) Dupart used social media to drive her business’s popularity. “I’m not college-educated, but look how far I’ve come. A good friend of mine had a team of chemists and he kind of handed them over to me.”ĥ.) Dupart never went to college and yet has a multi-million-dollar business, telling the Breakfast Club back that being persistent and passionate can go a long way. “I tried to do what I could to offer an alternative to the pills and other treatments. “I was a full-time stylist and I saw an epidemic of hair loss - whether it was man-made from bad weaves or from hereditary alopecia,” Dupart explained. ![]() In a 2018 sit-down with Yee and dem, Dupart opened about how she started her business. 4.) According to Essence, the Kaleidoscope brand has received celebrity endorsements from Trina, Angela Yee and Monica.
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